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Join our webinar: Who do Europe's Affluencers Trust?
Wednesday 6th of June - While the industry increasingly shifts their advertising to local news brands, results from the Affluent Survey Europe 2018 show that international media remain crucial to reach these top-level consumers.
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Internet Security and Trust
A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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Who are the world’s biggest wearable tech buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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These were the best scoring Super Bowl commercials according to neuromarketers
A lot has already been said and written about the Super Bowl commercials. Which commercials scored well and which did not? This was often measured by asking questions to viewers. But we all know that what people say does not always correspond to what they think or feel. Neuromarketers took the test and equipped a theater full of football fans with neuro measuring equipment. This is how they recorded all emotional reactions felt while watching the Super Bowl. Surprisingly, not all commercials that were thought to score well did so. Read below what the 5 best scoring commercials were according to the results of the neuro research.
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What's New in Market Research 2018 - Free seminar
Don’t miss out on the latest developments and innovations in market research!
Join us for our 2nd What’s New in Market Research event! -
Reflections on Byron Sharp's 'How brands Grow'
As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.