What's New in Market Research 2018 - Free seminar


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Please register before 22nd of May. Check our general terms.


What's New in Market ResearchAre you curious about what’s new in market research? Visit our annual seminar and get inspired by power speeches from different research specialists, participate in thought provoking discussions and enter our interactive demo zone!

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Reception: 14.00 - 14.30 h

Welcome by Harald Hasselmann: 14.30 - 14.40 h
Kick off Keynote: 14.40 - 15.10 h
Power Speeches: 15.15 - 17.45 h
Drinks: 17.45 - 19.15 h



14.40 - 15.10 h

Steven Naert and Jean-Marie LeufkensKEYNOTE: China rocks: How technology drives rapid changes in Marketing and Insights! / Lifeng Liu, Ipsos Chairman & CEO China

With consumers practically glued to their smartphones, China's online industry is bound to soar to new heights. How do trends like ‘precision marketing’, ‘digital marketing’ and the merge of online and offline retail drive Marketing and Insights?



Round 1 /  15.15 - 15.45 h

Steven Naert and Jean-Marie LeufkensReinventing segmentation through visual metaphors and advanced analytics / Steven Naert (Head of Censydiam Institute, Ipsos) Jean-Marie Leufkens (Research Manager, Ipsos)

Learn how to leverage qualitative projective techniques on quantitative scale and get deeper, richer and more visual insights.


Round 2 / 15.50 - 16.20 h

Petra, Patricia, DatabayBreaking the silos to accelerate your customer base / Bram Steenhoek
Business consultant at Databay, Petra van Verseveld (Research Dir. General Marketing, Ipsos), Patricia Verhoelst, (Research Mngr. General Marketing, Ipsos)

Find out how to integrate your customer and brand experience and start retaining and winning potential customers! 


Veronique VerellenWhat’s Life after focus groups? / Veronique Verellen (Dir. Development Censydiam Qualitative, Ipsos)


Let’s ban bad focus groups forever: the boring, safe, traditional ones. Let’s embrace other ways to experience consumer insights!


Round 3 / 16.40 - 17.10 h

BBC and Jim FordWhat's new in passive media measurement / Paul Eldon (Commercial Manager MediaCell, Ipsos)

Find out how the BBC uses the latest developments in smartphone derived audience measurement to gain audience insights across all their media platforms .

Robert SchuelerTransform Social data into a new source of insights / Robert Schueler (Social Media Exchange Lead, Ipsos)

Catch on our latest views and approaches for social intelligence and see how well social media research complements traditional methods.


Round 4 / 17.15 - 17.45 h

Big Sofa LogoPower deeper authentic insight by using Big Sofa’s video analytics tech / Charlotte Coleman, Insight Director

Description: An interactive exploration of how Big Sofa’s cutting edge platform can help enhance your research across a range of qual and quant methods. We’ll cover the whole video journey from capture advice to deliverables.







Click here to sign up for this event.

Please register before 22nd of May. Check our general terms.




Maaike GoesFor questions please contact Maaike Goes at [email protected] or 06-15001964.