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[Webinar] KEYS - The empathy effect
Join At the next episode in our KEYS webinar series, we’ll be exploring how empathy can take us out of our world and into the world of another. Applying an empathetic lens to a situation can transform an insight from being a detached observation to something more transformative.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Global Consumer Confidence Index
Each month, Ipsos tracks attitudes of consumers in 32 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.
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What worries the world - March 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 12 months.
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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).