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Breaking the Mould: is risky creative effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Ipsos Audience Measurement: audience research into media consumption
Are you looking for insights into the composition, size and displacement of media consumption? Would you like to find out which types of media you should use to reach your target audience? Or would you like advice about what kind of content will reach your target audience? Ipsos Audience Measurement will offer valuable insights to make sure you’ll make the right decisions and reach optimal ad results.
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Fortnite: Shaking the Media and Entertainment Industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
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Thank you for joining MIE2020
On 5 and 6 February the annual MIE conference took place in the Jaarbeurs Utrecht. At our booth we demonstrated our new DIY (Do-It-Yourself) Research tool. During our lectures we brought you up to speed about how to seduce the intuitive mind with your brand and innovations and talked about ‘digital engagement', and what brands can learn from the success of Fortnite.
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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[EVENT] Ipsos at the MIE 2020
The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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[WEBINAR] Stop scraping, Start digging!
This webinar was held on 21 November 2019. During this webinar you can learn how to seduce the intuitive mind of your consumer with your brand and innovations. Do you want to receive the slides and the recording? Check the bottom of this page.