Ipsos Audience Measurement: audience research into media consumption

For whom is Ipsos Audience Measurement?

Our research experts are committed to media planners, purchasers, commercial and non-commercial media and advertising supported media. 

Our expertise in Audience Measurement  

Less time and more screens. These four words describe the change of our media consumption behaviour. Over the years, digitisation has presented us with an ever-growing number of new consumption opportunities. Traditional media, such as radio, tv and magazines have remained, but are now alternated with mobile apps. These provide good opportunities for advertisers. As a strategic partner, we can help you understand data with the use of our advanced measuring solutions. Our Audience Measurements solutions consist, among others, of:

• Detailed media consumption studies – digital, analogue and mobile; 
• Out of Home measurements;
• Affluent study in 47 countries;
• Global Business Influencers study in 23 countries;
• Data-integration and advanced data processing;
• ‘Site-centric’ and ‘user-centric’ measurements;
• Research into brand involvement.
   

Curious to know how we can help you? 

Contact us.

How do you profit?

In-depth understanding requires more than just data. Our team of professionals will help you acquire this. This is how you will profit:                     

• Ipsos’ expertise in the Affluent market
  Our dynamic database gives insight into the media and consumption habits of Affluencers. This is the wealthiest part of a population, in other words, the most influential group of consumers. The database houses Affluence data of at least 47 countries, spread out over Europe, the Middle East, Africa, America, and Asia Pacific.
• The best and most reliable data
  You’ll gain access to the most reliable data. Our smart methods give the most accurate picture of consumer behaviour.
• Leading measurement systems 
  You’ll profit from Ipsos’ uniquely designed systems that generate an exceptional amount of data. Such as MediaCell, which Ipsos built to measure cross-media consumption and advertisement exposure, and the world’s leading Out of Home (OOH) measurement system. In comparison to traditional models, we use software solutions which make digital measuring affordable and scalable.

Made to measure research

Curious to know how we can help you? Contact our Audience Measurement research expert with your questions and wishes. Together we will find the best solution for you! 

Nathalie Sodeike

Director Audience Measurement

+31 20 6070 822

[email protected]

Want to know more about Audience Measurement research at Ipsos?

For more information, click here.