Artificial Intelligence (AI)

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.

The next episode of our KEYS webinar series finds us in reflective mode. We’ll be reviewing recent experiences, sharing new research and setting out key questions to keep in mind as we all explore the wonder – and the worry – of AI.

A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.

Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Join our third session in the series, where we will explore the synthetic research trend further.

Join the second session in this series, where we highlight the role of AI within qualitative research

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.