Product Testing


Innovation News

Ipsos accelerates concept-product testing on Ipsos.Digital

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Ipsos Update Publication

Ipsos Update - September 2022

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
Insights Publication

Towards more agile and efficient product testing

Opportunities and limitations for small sample sizes
Coronavirus Publication

Signals #9: Understanding the coronavirus crisis

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Product Testing Publication

Adapting product testing in challenging times

Be contactless, leverage technology, get social.