Innovation

In his book, How Brands Grow: What Marketers Don’t Know, Byron Sharp outlines a theory about brand marketing and offers marketers several rules to follow to achieve brand growth. Specifically, Sharp asserts that it is penetration growth and not loyalty that is critical to brand success.

Exploring AI moderation and when to use it

In this final KEYS webinar of the year, we’ll be looking at the last 12 months through the rear-view mirror.

Re-imagining Product Testing with Vision AI and AI Agents

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

How do synthetic respondents fall short of capturing the human experience?