Do you know how well your brand compares to the competition? Whether your brand activities result in the desired outcome? And are you truly aware of the threats and opportunities in the market which will allow you to think and act quickly? Ipsos’ Brand Health Tracking research makes sure you choose the right path that lets your brand grow.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.
