Ipsos Brand Health Tracking: research into brand performance

Do you know how well your brand compares to the competition? Whether your brand activities result in the desired outcome? And are you truly aware of the threats and opportunities in the market which will allow you to think and act quickly? Ipsos’ Brand Health Tracking research makes sure you choose the right path that lets your brand grow.

Brand Health TrackingFor whom is Brand Health Tracking?

Our research experts are committed to both large and small local organisations as well as internationals companies, that are looking for – in the moment – consumer, marketing, market and brand insights.

 

Our expertise in Brand Health Tracking

Lots and lots of data. We can’t hide from it, so we should embrace it. Or better yet: collect, understand and use it. With fast paced, based on real-time information. One thing is for sure: the time of traditional brand research with often long questionnaires is over. In its place, new research methods, with a smart tracking set-up, generate useable and tactical advice. As your strategic partner, we will help you get fast and accurate insights into your brand performance and manage your brand’s growth. Our Brand Health Tracking solutions consist, among others, of:

  • Brand Activation Tracking;
  • Brand Value Creator, a validated model to measure people’s performance and emotions to brands in a real-world context;
  • Insights from various data sources;
  • Smart Ad & Brand Tracking;
  • Real-time data;
  • Agile solutions to manage KPIs.

 

Curious to know how we can help you? 

Contact us!

 


How do you profit?

In-depth understanding requires more than just data. Our team of professionals will help you acquire this. This is how you will profit: 

  • A team with extensive brand expertise combined with knowledge of Dutch industry 
    You’ll profit from a team of specialists with extensive brand dynamic knowledge and relevant up-to-date expertise of the Dutch industry. Therefore, we have a clear perspective on the way brands grow, which we translate into a secure approach that measures what truly matters.
  • Advanced assessment techniques
    You’ll profit from advanced assessment techniques that integrate existing knowledge with new information. Thus, getting faster and better insights to stimulate brand growth. 
  • Ipsos’ own validated research models 
    You’ll get well-founded strategic advice based on validated research methods, with usable insights in market effects, consumer behaviour and brand performance. 
  • An energetic and customer-based collaboration
    Your team will work closely with our dedicated colleagues to directly transfer insights into actions. We’ll offer the information you need, when you need it. This way it’ll fit exactly within your structure and planning.

 

Made to measure research

Curious to know how we can help you? Contact our Brand Health Tracking research expert with your questions and wishes. Together we will find the best solution for you! 

Brand Health Tracking onderzoek Ipsos, Sabina Trommelen.png

Sabina Trommelen

Associate Research Director

[email protected]

 

 

 

Want to know more about our Brand Health Tracking research at Ipsos?

Click here for more information.

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