Brand Measurement

This webinar is the second in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

How brands can help people to win the war to survive, then revive.

Are you faced with complex business issues in marketing and strategy? Are you looking for tools to realise exceptional growth? Or do you want to set to work with a strong omnichannel strategy for your brand? We’d love to (strategically) think along with you. Ipsos Marketing Strategy & Understanding research paves the way towards comprehensive understanding and strategic insight for your brand to truly stand out in the market.

Do you know how well your brand compares to the competition? Whether your brand activities result in the desired outcome? And are you truly aware of the threats and opportunities in the market which will allow you to think and act quickly? Ipsos’ Brand Health Tracking research makes sure you choose the right path that lets your brand grow.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

This webinar was held on 21 November 2019. During this webinar you can learn how to seduce the intuitive mind of your consumer with your brand and innovations. Do you want to receive the slides and the recording? Check the bottom of this page.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability.

As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.