Brands

Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
The Rise of Fakism
Media Publication

The Rise of Fakism

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
How brands innovate in ...
Brands Event

How brands innovate in ...

Take off your western innovation glasses and be inspired by innovation practices in other continents and cultures!
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