Generation X

Stages Not Ages: What Workplaces Get Wrong About Generations
Generations Ipsos Voices

Stages Not Ages: What Workplaces Get Wrong About Generations

Are workplace generations a myth? New Ipsos data from 30 countries reveals why focusing on life and career stage, rather than age, builds better workforce strategies, says Emily Cooke.
Ipsos Generations Report 2026
Generations Survey

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
Ipsos Generations Report 2025
Generations Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
We need to talk about generation - Context
Generation Next Publication

We need to talk about generation - Context

Why generational analysis matters
LGBT+ PRIDE 2021 GLOBAL SURVEY
Gender Survey

LGBT+ Pride 2021 Global Survey points to a generation gap around gender identity and sexual attraction

Laws to protect LGBT people from discrimination laws and equal marriage and adoption rights have majority support in most but not all of the27 countries surveyed
Generation X Publication

Generation X

Ipsos' generation X research
10 trends in food and beverages
Generation Y Survey

Generation Z – Beyond Binary: new insights into the next generation

This report pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.