Generation X

Ipsos Generations Report 2025
Generations Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
We need to talk about generation - Context
Generation Next Publication

We need to talk about generation - Context

Why generational analysis matters
LGBT+ PRIDE 2021 GLOBAL SURVEY
Gender Survey

LGBT+ Pride 2021 Global Survey points to a generation gap around gender identity and sexual attraction

Laws to protect LGBT people from discrimination laws and equal marriage and adoption rights have majority support in most but not all of the27 countries surveyed
Generation X Publication

Generation X

Ipsos' generation X research
10 trends in food and beverages
Generation Y Survey

Generation Z – Beyond Binary: new insights into the next generation

This report pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.