Generations

GENERATIONS REDEFINED: Change | Continuity | Opportunity

How to build brand success across generations with the power of empathy

The next episode of our KEYS webinar series finds us exploring how businesses can foster genuine connections with diverse generational groups and take the right steps right now to prepare for tomorrow’s population realities. We’ll be sharing the findings from our new Ipsos Generations Report and inviting your questions along the way

Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

In the next episode of our KEYS webinar series, we’ll be sharing ideas, information and new findings to help us all build an understanding of different generations.

In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.

In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.

Darrell Bricker, Global CEO, Public Affairs, Ipsos highlights the importance of seeing the trees in the data forest.