Generations

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

In the next episode of our KEYS webinar series, we’ll be sharing ideas, information and new findings to help us all build an understanding of different generations.

In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.

In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.

Darrell Bricker, Global CEO, Public Affairs, Ipsos highlights the importance of seeing the trees in the data forest.

Around the world, inequality is a more salient issue for younger generations, who are also less likely than older people to believe they live in a society that rewards merit and hard work. But there are some important differences between different groups in how inequality is defined, and who is thought to suffer because of it.

Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures