Global Advisor


WRD 2022: 78% globally agree that people should be able to take refuge in other countries

New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
Mobility Survey

52% globally say cycling in their area is too dangerous

Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic and widespread support for giving them priority in new infrastructure projects

Worry about inflation hits new heights globally

People are feeling ‘pessimistic’ amid rising prices, talk of a world recession.

Will people cut down the amount of meat they eat for the planet? For many, the answer is no

Globally, while most adults are concerned about climate change less than half said they’re likely to reduce their meat consumption this year.

61% globally think the war in Ukraine poses a significant risk to their country

Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support

Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern

In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.

What makes people happiest: Health, family, and purpose

New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy

30% of adults say most people can be trusted

Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.