Public opinion

What the 2026 World Cup Reveals About Making Sustainability Work for People.

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

Connecting with people’s lives is the starting place for any sustainability messaging. But this is even more true in an era where people’s concerns about sustainability are increasingly in competition with their anxieties about other more immediate emergencies: the rising cost of living, domestic and geopolitical instability, uncertainty around AI...

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.

Across 33 countries people see the event as having a positive unifying effect and inspiring future generations

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue