Public opinion

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.

Across 33 countries people see the event as having a positive unifying effect and inspiring future generations

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Europ Assistance (“EA”) today announced the international findings of their 2nd edition of the Mobility Barometer. The survey was conducted among 8,000 people across 8 countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain, Austria and the Czech Republic. It tracks Europeans' mobility habits. The survey was taken between December 14th 2023 and January 18th, 2024.

The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.

With the acquisition of I&O Research, Ipsos becomes the Public Affairs leader in the Netherlands