The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
A survey conducted by Ipsos and the Boston Consulting Group (BCG) in five major countries (China, France, Germany, United-Kingdom and USA) reveals a genuine distress amongst the managing population and a general aspiration from both managers and their teams for a new model.
