Behavioural Science

The next episode in our KEYS webinar series is all about getting closer to how we all feel – as citizens, consumers or customers.

Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.

Discover your profile and create a lasting impact.

A cross-cultural framework for emotion measurement.

The total product experience is driven by more than just sensory signals.

Two landmark studies – commissioned by Google in association with Ipsos and Boston Consulting Group (BCG) – have provided unique insights into the complex and contradictory attitudes customers have to privacy online, and the opportunities brands have to reconcile those tensions1. They have also shown how the most digitally mature marketers are best placed to respond to these shifting customer dynamics, being twice as likely to grow their market share over a 12-month period compared to less digitally mature marketers2.

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.