Wednesday 6th of June - While the industry increasingly shifts their advertising to local news brands, results from the Affluent Survey Europe 2018 show that international media remain crucial to reach these top-level consumers.
The arrival of Istvan Hajnal reshapes the Ipsos data science and analytics team in the Netherlands by introducing a dedicated audience measurement data team
Traditionally, the most widely accepted predictor of luxury consumption has been limited to Affluence. We at Ipsos felt like we needed to bring some nuance to this assumption and offer media agencies and luxury brands more context than just income levels when trying to target luxury buyers.
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
We introduce the Affluent Benchmark Survey. This study, which complements the Affluent Europe Survey, will give you a better understanding of the Affluent as a target audience in context of the population as a whole.
In the referendum held in the UK on 23rd June 2016 a small majority, 51.9%, voted to leave the European Union. We asked Affluents throughout Europe about their attitudes to this at the time. Since then, the build-up to Brexit has been rumbling along, even dominating the news recently. The actual date has been delayed twice, Prime Minister Boris Johnson took over from Theresa May, and there’s still no final decision.
