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Shopper Event

Join our webinar: Catch your shopper's attention

Find out all about:

- Key shopper touchpoints along the Path-to-Purchase
- How online and offline touchpoints impact purchase
- Dynamics and influences driving seasonal buying around Christmas

01.12.17

Ipsos | synthesio | holiday shopping | black friday

Consumers Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

02.12.22

Customer Experience Publication

The Morphing Store: bricks and mortar evolution in a convergent commerce world

What are the imperatives for survival and success of the physical store in a shifting commerce environment?

17.11.22

COVID-19 Publication

Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?

31.03.21

Shopper Publication

The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape

22.03.21

Evolution of shopper behaviour | Ipsos | digital | ecommerce | omnichannel

Shopper Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.

29.01.20

Black Friday | Cyber Monday | retail | Single Day | El Buen Fin

Black Friday Publication

Black Friday: Still the superhero of the shopper’s year?

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.

04.11.19