Shopper

Riding the ups and downs of today’s omnichannel shopper landscape

In this changing world, retailers need to adapt to remain relevant and competitive.

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.

A new approach to Point of Sales activation

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.

Netherlands-based NORM, with its platform Simstore is launched globally within Ipsos

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.

The contribution of existing customers to brand growth.