Shopper

Understanding the drivers behind shopper decisions is essential for effective retail strategy. However, moving from data to practical application requires a combination of technology, validation, and activation

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?

Are you ready to uncover the secrets that underpin powerful brands in today’s ever-evolving landscape? From outstanding creative to enduring brand assets, we’ll be uncovering how brands can shape people’s expectations and deliver Brand Success.

Shaping brands through contextual insights

How to drive behaviour change.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

What are the imperatives for survival and success of the physical store in a shifting commerce environment?

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?