Technology

In this white paper we explore how generative AI can be used within qualitative research.

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.

One in three workers expect AI to lead to the loss of their current job.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.