Technology

The New Resource
Energy Ipsos Voices

The New Resource: The Democratic Paradox at the Heart of the Critical Minerals Race

Humans are natural storytellers. When we encounter something new and unsettling, our instinct is to reach into the past and pull out a narrative that makes it feel familiar. It is how we make sense of the world. It is also how we mislead ourselves.
Conversations with AI Part II
Artificial Intelligence (AI) Publication

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.
Very Human Reactions to AI
Artificial Intelligence (AI) Publication

Very Human Reactions to AI – The impact of cultural expectations and what this means for brands

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
AI is making the world more nervous
Global Advisor Survey

AI is making the world more nervous

One in three workers expect AI to lead to the loss of their current job.
Conversations with AI
Artificial Intelligence (AI) Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
ChatGPT and the rise of generative AI: navigating the changing landscape of AI
Artificial Intelligence (AI) Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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