Technology

KEYS: Screen time
Media Measurement Events replay

[WEBINAR] KEYS: Screen time

At our first KEYS webinar of the year we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?
Very Human Reactions to AI
Artificial Intelligence (AI) Publication

Very Human Reactions to AI – The impact of cultural expectations and what this means for brands

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
AI is making the world more nervous
Global Advisor Survey

AI is making the world more nervous

One in three workers expect AI to lead to the loss of their current job.
Conversations with AI
Artificial Intelligence (AI) Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
ChatGPT and the rise of generative AI: navigating the changing landscape of AI
Artificial Intelligence (AI) Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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