Viewability with Brand Impact

In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability.

Viewability with Brand ImpactViewability doesn’t necessarily equal visual attention, but by adapting to digital’s strengths you can still land your brand messages. The often-forgotten secret of digital advertising is that it’s just advertising. All the guiding principles of making a good ad still apply and success depends on the strength of your creative. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).


Read the full paper below.

Media & Brand Communication