[WEBINAR] Create richer personas

Learn to match data in a smart way
Header webinar

What drives consumers and how do you translate this into a marketing strategy? During the webinar 'Create richer personas' Senior Research Consultant Hette Spoelstra presents how you can enrich personas with data from different sources. He talks you through a case of Ipsos and Signify (previously known as Philips Lighting). In this case detailed personas are developed in 6 countries. These personas help Signify to set up a targeted marketing and communication strategy for Philips Hue smart and other LED-lighting solutions.

During this webinar you will learn how Ipsos and Signify developed an approach in which research data are linked to information from public research and Facebook data.

 

Presented by

Hette Spoelstra

Hette Spoelstra

Senior Research Consultant
[email protected]
+31 20 6070 862

 

This webinar as held on Thursday 6 June 2019 and Tuesday 11 June 2019 at 09.30 AM. Below you can watch the recording of the webinar or download the slides of the webinar here. 

 

 

The author(s)

  • Lynnet Ligthart
    Marketing & Communication, Netherlands

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