Segmentation

Expect the Unexpected
Segmentation Publication

Expect the Unexpected

The Strategic Power of Segmentation.
Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Artificial Intelligence (AI) Publication

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
Mapping out demand spaces by context
Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
three-step segmentation remedy | Ipsos
Segmentation Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Better decisions breakfast session
Consumer Behaviour Survey

Looking back on a successful first Better Decisions Breakfast Session

Ipsos' innovation experts Cher and Johannes shared their knowledge and experience with Jobs to be Done during this breakfast session.
Webinar create richer personas
Censydiam Survey

[WEBINAR] Create richer personas

Learn to match data in a smart way
African woman african Lions Middle class
Middle-class Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?