Global Views on AI
Ipsos has just released the findings of this survey of 22,816 adults in 30 countries, shedding light on the evolving perceptions and expectations of AI among consumers worldwide, revealing both excitement and apprehension about its potential impact on various aspects of life.
New Zealanders, alongside the United States and Belgium, have the lowest understanding of the types of products and services which use AI, at just 35% (compared to 51% global country average).
New Zealanders not only lack understanding and are more nervous of AI, but we also lack trust. Only 43% of New Zealanders trust companies that use AI will protect their personal data, with a similar number (42%) saying they trust companies that use AI as much as they trust other companies. Trust that AI will not discriminate or show bias towards any group of people is also low in New Zealand at 45% compared to the global country average of 56%.
Carin Hercock, Managing Director, Ipsos New Zealand, said: “New Zealanders have a healthy dose of skepticism when it comes to AI. We are less likely to see any benefits over the drawbacks, or get excited about products and services using AI than citizens from other countries. Not only do companies using AI need to get over that hurdle, they also need to earn the trust of New Zealanders, who are less likely than average to trust companies that use AI as much as companies that don't.”
Amanda Dudding, Research Director, Public Affairs, Ipsos New Zealand, added: “New Zealanders have a comparatively low understanding of what AI is and we are one of the countries with the lowest knowledge around which types of products and services use AI. This is likely related to the fact that many New Zealanders are telling us they are yet to experience the benefits of AI in the products and services they use, or any profound changes to their daily life as a result of AI. Given these low levels of both knowledge and experience, it’s not surprising we have some of the highest levels of nervousness around AI driven products and services – a likely fear of the ‘unknown’.”
Click below for the full report.
