Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behaviour, develop brands, services and products and optimise the allocation of their marketing expenditures.
Market Understanding represents the foundation of nearly all marketing activities. Ipsos aims at understanding people, brands and markets to drive business growth.
People’s behaviour is undergoing a revolution fostered by technology and globalisation, which makes it challenging to manage brands. Ipsos helps you to build stronger brands in today’s increasingly complex world.
Innovation and Forecasting
Ipsos helps clients to accelerate innovation for today’s changing world. Our expertise relies on our innovative approaches, including overnight and device agnostic surveys, neuroscience and the integration of solutions.
As the world’s leading product testing advisor, Ipsos tests 7,000 products annually and has successfully launched 20,000 products.
Building on decades of package research experience, Ipsos helps clients to optimise their packaging so it can reach its full potential as a key consumer touchpoint.
Path to Purchase & Shopper Research
Ipsos has developed a strong global expertise in Path-to-Purchase and Shopper Research. We help you to connect with savvy, well-informed consumers in the new retail reality.
Operating in over 40 countries, our 600 experts support our clients throughout the brand lifecycle – from early-stage strategy, to launch, to performance optimisation.