OUR SOLUTIONS
Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behaviour, develop brands, services and products and optimise the allocation of their marketing expenditures.
Brand Strategy
People’s behaviour is undergoing a revolution fostered by technology and globalisation, which makes it challenging to manage brands. Ipsos helps you to build stronger brands in today’s increasingly complex world.
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Path to Purchase & Shopper Research
Ipsos has developed a strong global expertise in Path-to-Purchase and Shopper Research. We help you to connect with savvy, well-informed consumers in the new retail reality.
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