Innovation & Brand Strategy: Ipsos Marketing

Innovation & Brand Strategy: Ipsos Marketing

Innovation & Brand Strategy: Ipsos Marketing

OUR SOLUTIONS

Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behaviour, develop brands, services and products and optimise the allocation of their marketing expenditures.

Brand Strategy People’s behaviour is undergoing a revolution fostered by technology and globalisation, which makes it challenging to manage brands. Ipsos helps you to build stronger brands in today’s increasingly complex world. Read more
Path to Purchase & Shopper Research Ipsos has developed a strong global expertise in Path-to-Purchase and Shopper Research. We help you to connect with savvy, well-informed consumers in the new retail reality. Read more