International Women's Day 2024 - NZ Edition
Wellington, 8 March 2024 – Ipsos releases a 31-country study, in collaboration with the Global Institute for Women’s Leadership at King’s College London, looking at attitudes to equality and women’s rights ahead of International Women’s Day.
Key findings include:
- New Zealanders are more likely to believe that we have not yet achieved adequate gender equality, with 47% of respondents expressing this view compared to the 31-country average of 39%. However, New Zealand men (52%) tend to believe we have done enough in the fight for equality, compared to women, of whom only 34% feel the same.
- Male allyship is important. 67% of New Zealanders agree that women won’t achieve equality unless men take actions to support women’s rights too. But, over half of New Zealand men (57%) believe they are expected to do too much to support gender equality, while only 27% of women agree with them.
- New Zealand has the highest proportion of people (80%) who have experienced both male and female political leadership. Just 15% of New Zealanders prefer a male leader and 20% prefer a female leader, leaving the majority with no gender preference for their political leaders.
- When it comes to qualities of effective leadership, the study reveals that more New Zealanders believe a female leader would outperform a male counterpart in benefiting the less advantaged, treating women, ethnic minorities, LGBT+ identities fairly, wise spending of taxpayer money, being honest and ethical, and respecting the climate.
- However, the study also shows that more New Zealanders think a male leader would be better in fighting crime, defending national security, benefiting the rich, and treating men fairly.
- Gen Z and Millennials are more likely than older generations to think that a man who stays at home to look after his children is “less of a man” and when it comes to giving women equal rights with men, things have gone far enough.
These results provide a valuable insight into New Zealander's views on gender equality and leadership. This International Women’s Day, the study helps to highlight the ongoing importance of recognition and discussion of gender equality.