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Acquisition of Market Pulse International assets Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific
Didier Truchot, Ipsos Chairman & CEO, is pleased to announce today the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International.
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Ipsos appoints Amanda Dudding as Director, Public Affairs Research and head of Wellington office
Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amanda Dudding as Director, Public Affairs Research and head of its Wellington office.
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New Zealand Issues Monitor - Concerns about housing grow
New Zealanders’ concerns about housing issues grow, while New Zealanders are also feeling more positive about the Labour-led government compared to last year when National was in power.
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Cyberbullying in NZ 3rd highest of 29 countries surveyed
The estimated incidence of cyberbullying in New Zealand is the third highest of the 29 countries surveyed by Ipsos and only 19% feel that cyberbullying can be addressed by existing anti-bullying measures.
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Ipsos Appoints Carin Hercock as Managing Director, New Zealand
Research and marketing industry veteran to lead the prominent global insights brand in New Zealand
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Perceptions Are Not Reality: Things are NOT as Bad as they Seem
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
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Understanding Society: Beyond Populism
Download the latest edition of Understanding Society - Beyond Populism – which explores the major political and social shifts around the world.
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It’s not just what you say, it’s how fast you say it
Ipsos takes a look at what your reaction times are telling your favourite brands.
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Brand Risk in the New Age of Populism
In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organisations to navigate ideological consumers?