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Mystery shop essentials: Confidence built on evidence
Brands spend millions crafting their image, messaging, and managing customer journeys; yet the ultimate success or failure hinges on everyday interactions that remain unseen.
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In search of the truth: Why showing up still matters
Neil Tee spoke recently at the New Zealand Insights Conference, hosted by Research Association New Zealand (RANZ). In an age of dual-screening, overflowing inboxes, constant notifications, and shortening attention spans, Neil argues that showing up in-person for face-to-face interviews has never been more important.
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Representing Ipsos at the New Zealand Insights Conference
New Zealand's top market research and insights practitioners gather for the inaugural New Zealand Insights Conference
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Exploring education, youth wellbeing, and digital Life
Mental health number one challenge facing young people today; strong support for social media ban for under-14s
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Unlock Strategic Advantage with Ipsos' New Insights Agent
Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
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Ipsos NZ Issues Monitor - August 2025
New Zealanders’ concern about cost of living significantly increases; and concern for unemployment at highest level in five years
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Understanding Aotearoa New Zealand: The Ipsos AI Monitor 2025
Ipsos New Zealand has released the findings of a new 31-country AI Monitor. This study of more than 24,000 people across 31 markets reveals a complex and often contradictory relationship between humans and artificial intelligence (AI). New Zealanders remain one of the populations most nervous about products and services using AI in the world, despite our understanding of the technology growing year-on-year.
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Current Ipsos Surveys in Field
Ipsos is currently running several major social research surveys. Information about them is presented below. If you have been invited to take part and would like more information, or would like to book an appointment, please contact [email protected]
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Ipsos NZ Issues Monitor June 2025
Ipsos New Zealand has released the 28th edition of the Ipsos Issues Monitor which tracks the issues most important to New Zealanders today and which political parties are best able to manage them.