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Understanding Aotearoa New Zealand: The Ipsos AI Monitor 2025
Ipsos New Zealand has released the findings of a new 31-country AI Monitor. This study of more than 24,000 people across 31 markets reveals a complex and often contradictory relationship between humans and artificial intelligence (AI). New Zealanders remain one of the populations most nervous about products and services using AI in the world, despite our understanding of the technology growing year-on-year.
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Current Ipsos Surveys in Field
Ipsos is currently running several major social research surveys. Information about them is presented below. If you have been invited to take part and would like more information, or would like to book an appointment, please contact [email protected]
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Ipsos NZ Issues Monitor June 2025
Ipsos New Zealand has released the 28th edition of the Ipsos Issues Monitor which tracks the issues most important to New Zealanders today and which political parties are best able to manage them.
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ESG Priorities for Corporates and Organisations
Meeting citizen-consumers where they are and addressing their needs
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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
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Portrait of a Futurist
What do futurists believe, and how do their views differ from the typical global citizen?
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.