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AI and the Future of CX
Exceptional Customer Experience is no longer a luxury, but a necessity to build brand loyalty and drive growth. In our new paper, AI and the Future of CX, we explore how Generative Artificial Intelligence (Gen AI) can revolutionise experiences by balancing digital efficiency with human interaction.
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Attitudes to the 2024 Paris Games
Ipsos has released the results of a 33-country survey investigating attitudes to the 2024 Paris Games. Interest is higher than it was for Tokyo, and 75% feel that the games will be an important opportunity for the world to come together.
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The 2024 Equalities Index
Ipsos, one of the world's leading market research companies, has released the 2024 Equalities Index, a 30-country looking at attitudes towards equality and discrimination.
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Ipsos 2024 Crime & Law Enforcement Monitor
Poverty and unemployment seen as root cause of crime by the majority of New Zealanders.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Global Attitudes to Refugees: a 52-country survey from Ipsos and UNHCR
A new 52-country survey from Ipsos and UNHCR for World Refugee Day 2024 reveals enduring public support for refugees, alongside stark variations in attitudes.
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Finding Hope and Home: Reflections on World Refugee Day 2024
Trinh Tu, Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.
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Ipsos NZ AI Monitor 2024
New Zealanders are more informed on artificial intelligence but remain nervous about it.
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New Zealand Household Travel Survey
If you have been invited to take part in the Travel Survey, click below to see a quick introduction.
Brand
How do you create a brand that evolves and wins with changing context?