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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos / Whanganui & Partners Business Survey
Thank you for your interest in the 2023 Whanganui & Partners business survey, conducted by Ipsos. Terms & Conditions for the prize draw are below.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos picks up four golds at the 2023 NZ REAWARDS
The awards covered disparate topics including Customer Experience, Financial Services, Not for Profits and Mental Health.
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Ipsos New Zealand Global Advisor Inflation Report, March 2023
Wellington, 16 March 2023 – The latest Ipsos New Zealand Global Advisor Inflation report shows that the number of New Zealanders who are struggling financially is on the rise, with 26% indicating that they are finding it difficult to manage financially (up from 20% in the previous wave in May 2022).
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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19th Ipsos New Zealand Issues Monitor
The latest Ipsos New Zealand Issues Monitor finds that concern about inflation / cost of living remains the number one issue worrying New Zealanders and is continuing to intensify, with nearly 2 in 3 New Zealanders now identifying it as a key issue they are currently facing.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.