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18th Ipsos New Zealand Issues Monitor - Sept 2022
Inflation remains the biggest issue concerning New Zealanders, with concerns about crime at their highest levels.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Inside Inflation: What Comms Next?
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
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What worries the world - September 2022
Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.
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Global consumer confidence remains muted
Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.
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Ipsos Update - September 2022
Explore the full range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world.
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Cycling in NZ and across the World
Auckland, 11 August 2022 – The latest Ipsos Global Advisor study found that the vast majority of New Zealanders recognise that cycling plays an important role in the reduction of carbon emissions (84%) and traffic reduction (73%). However, 42% of New Zealanders are still more likely to use their own car than any other mode of transport for short distance trips, with only 7% saying that they would use their bike.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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NZ Attitudes and Behaviours towards Climate Change
Auckland, 25 July 2022 – Among the 32 countries surveyed by Ipsos, New Zealand is most worried about the impact of climate change around the world with the majority (81%) of New Zealanders expressing concerns about the impacts of climate change that can already be seen in other countries