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Ipsos NZ Issues Monitor Sept 2020
The latest Ipsos New Zealand Issues Monitor reveals that while New Zealanders remain highly concerned about the economy and housing, the majority continue to regard the Labour Party as the most capable Party for handling these issues.
Essentials - Understanding consumers and citizens in a COVID-19 era
A monthly access to the largest and most precise study done on critical attitudinal and behavioural change resulting from the COVID-19 crisis.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Signals #10: Understanding the coronavirus crisis – the story so far
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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People need behavioural support strategies to resume activities amid COVID-19
Governments need to facilitate re-engagement while also protecting the population from infection.
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Adapting and leading in financial services
The changes due to Covid around the world have disturbed people’s routines, changing the way consumers think about brands, meaning that we need to understand, adapt and anticipate.