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Dangerous World 2017
A new Ipsos Global @dvisor poll among citizens of 25 countries sheds light on who influences global affairs in this dangerous world.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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What Worries the World - May 2017
New global poll finds unemployment remains the top issue globally. New study finds the majority of people across 26 countries think that their country is on the wrong track — South Africa, Mexico, Brazil, South Korea, Italy and France are the most concerned.
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Under Pressure? You Must Live in Asia Not Europe
According to the new Ipsos Global Trends Survey, due to be launched in May 2017, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
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Women and Families Across the World – New Global Research from Ipsos
Most people do not think women belong at home, but when it comes to parenting, traditional beliefs are more dominant.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
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Global View on World Water Day - Why Waste Water?
The theme for World Water Day 2017 is “Why waste water?” and is in support of the United Nation’s Sustainable Development Goal 6.3 to improve water quality by reducing, treating and reusing wastewater.
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Three in Four Women Around the World Believe There Are Unequal Rights in Their Country
On the eve of International Women’s Day, new data from Ipsos Global @dvisor shows that although the vast majority in 24 countries around the world say they believe men and women should be treated equally (88% on average), most still think the current situation is one of inequality in terms of social, political and/or economic rights (72% on average).
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The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture
There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programmes at $11 billion globally by 2020.