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Emotional Attachment and Profitable Customer Relationships
Getting Sticky - Brand managers want emotionally attached customers!
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Drive Your Results With Target-Setting Analytics
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
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Six in Ten Around the World Think Their Society is ‘Broken’
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions - especially political parties, governments and the media.
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Less Than Half of Women Globally Believe Women Have Equal Opportunities to Men
While almost two thirds of men do believe women have equal opportunities to men.
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Global Study Shows Potential For More Political Uncertainty Ahead
Many around the world believe their country is in decline and the system is rigged against them.
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Great Expectations - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
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Don’t Let Promising Breakthrough Innovations Die
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.
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Ipsos International Immigration, Refugee & Brexit Poll
Housing affordability, cost of living & poverty concern the most NZers, but age & political views influence people’s concerns
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Ipsos Encyclopedia - Customer Experience Measurement
A system designed to measure the quality of the experiences and interactions that customers have with a brand or service across all touch points, and to drive customer centric action plans within organisations.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.