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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
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Global View on World Water Day - Why Waste Water?
The theme for World Water Day 2017 is “Why waste water?” and is in support of the United Nation’s Sustainable Development Goal 6.3 to improve water quality by reducing, treating and reusing wastewater.
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Three in Four Women Around the World Believe There Are Unequal Rights in Their Country
On the eve of International Women’s Day, new data from Ipsos Global @dvisor shows that although the vast majority in 24 countries around the world say they believe men and women should be treated equally (88% on average), most still think the current situation is one of inequality in terms of social, political and/or economic rights (72% on average).
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The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture
There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programmes at $11 billion globally by 2020.
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Global @dvisor: Abortion 2017
A new poll conducted by Ipsos in 24 countries around the world sheds light on the global citizens’ views on the controversial subject of abortion.
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Seven Ways to Embed Your Enterprise Feedback Management Programme to Drive Sales
Let’s cut to the chase: a truly successful enterprise feedback management programme (EFM) is designed with the corporate strategy central to the programme and has links to seven key functions of an organisation, starting with the C-Suite.
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What Worries the World - February 2017
The majority (62%) of people around the world think things in their country are on the wrong track. Unemployment currently occupies the top spot for global concern with 38% saying this.
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Emotional Attachment and Profitable Customer Relationships
Getting Sticky - Brand managers want emotionally attached customers!
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Drive Your Results With Target-Setting Analytics
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.