Search
-
It’s not just what you say, it’s how fast you say it
Ipsos takes a look at what your reaction times are telling your favourite brands.
-
Ipsos Top Cities 2017
The 2017 edition of the Ipsos Top Cities Index finds that New York is the most popular city worldwide, retaining the title it claimed when the survey was first run in 2013.
-
Ipsos Update - July 2017
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
-
Recent Events’ Impact on International Travel Plans
Recent events are having a negative impact on travel plans to each one of 30 destination countries including the United States, according to an Ipsos survey of over 18,000 adults across 25 countries.
-
Opinion Polls: Why They Remain the Reference
The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.
-
Brand Risk in the New Age of Populism
In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organisations to navigate ideological consumers?
-
Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands
The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
-
Dangerous World 2017
A new Ipsos Global @dvisor poll among citizens of 25 countries sheds light on who influences global affairs in this dangerous world.
-
The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.