Consumers

January 2026: Global consumer confidence rises to begin 2026
Consumer Confidence Index Survey

January 2026: Global consumer confidence rises to begin 2026

Expectations and Jobs sub-indices both increase significantly in the January 2026 release of the Ipsos Global Consumer Confidence Index.
The Excess Factor - Ipsos
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
Generational Marketing: Breaking free from stereotypes
Brands Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos | Channel performance
Consumer Behaviour Publication

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
Ipsos Views - How Context Can Insipre Brand Growth
Shopper Publication

How context can inspire brand growth

Shaping brands through contextual insights
Ipsos | ESG | Shoppers
Environment Publication

Shifting Shoppers’ ESG Attitudes to Action

How to drive behaviour change.
From chaos to clarity | Ipsos
Innovation Publication

The keys to successful portfolio strategy against economic uncertainty

From chaos to clarity.
Ipsos | Ipsos views | Understanding consumption moments
Brand Portfolio Publication

Understanding the context of consumption moments

A path to brand success.
Ipsos | Ipsos update | inflation | sustainability
Inflation Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.