January 2026: Global consumer confidence rises to begin 2026

This month, Ipsos’ Global Consumer Confidence Index rose by 0.5 point and sits at 49.9. After stagnation throughout much of 2025, the index has shown a significant increase for the third consecutive month, ushering in an improved mood to start 2026. Currently, it sits 1.3 points higher than its reading from the same time last year.

Among 30 economies measured, four countries show significant gains in consumer sentiment, while just two countries show a notable decline. The Expectations and Jobs sub-indices both show significant gains this month, while the Current and Investment sub-indices are stable. 

Based only on the “legacy 20 countries” tracked since March 2010, the Index would read at 47.7, up 0.8 point from December. 

Sentiment is largely stable in Europe. Belgium (+3.5 points) and Poland (+2.2 points) are both up significantly this month, while no country in Europe shows a significant loss. 

In contrast, consumer confidence is mixed in the Asia-Pacific. Australia (+3.1 points) is up significantly, while Singapore (-3.7 points) and South Korea (-2.4 points) are the only countries to decline significantly this month.

The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 30 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between December 24, 2025 and January 9, 2026.

Consumer sentiment in 30 countries 

Among the 30 countries, Indonesia (62.6) holds the highest National Index score. Indonesia and India (60.7) are the only countries this month that have a National Index score of 60 or higher.

Eleven other countries now show a National Index at or above the 50-point mark: Malaysia (59.9), Thailand (57.2), Sweden (56.9), Brazil (55.1), Mexico (54.2), Australia (53.9), U.S. (53.8), the Netherlands (52.6), Singapore (52.4), Colombia (51.6), and Poland (50.5). 

In contrast, just three countries show a National Index below the 40-point mark: France (39.8), Hungary (36.1), and Türkiye (34.6).  

Compared to 12 months ago, just two countries now show a significant drop in consumer sentiment. In contrast, eleven countries show a significant increase from January 2025, most of all in South Korea (+8.7 points).

Trends

Ipsos’ Global Consumer Confidence Index (based on all 30 countries surveyed) currently reads at 49.9. Based only on the “legacy 20 countries” tracked since March 2010, it would read at 47.7.

The Current sub-index, reflecting consumers’ perceptions of the economic climate and their current purchasing, jobs, and investment confidence, is stable this month (+0.3 point) and sits at 40.8. In total, eight countries show a significant month-over-month gain (at least 2 points) in their Current sub-index, while four countries show a significant loss.  

The Investment sub-index, indicative of consumers’ perception of the investment climate, shows stability this month (+0.2 point) and now sits at 43.0. Eight countries show a significant gain in their Investment sub-index this month, and five countries show a significant loss. 

The Expectations sub-index, indicative of consumer expectations about future economic conditions, is up 0.8 point this month and now sits at 57.9. Nine countries show significant gains in their Expectations sub-index, while just three countries show significant losses.

The Jobs sub-index, reflecting perceptions about jobs security and the jobs market, is up 0.9 point this month and is now at 59.0. Eight countries show significant gains in their Jobs sub-index, compared to three countries that show significant losses.

Of note, no country shows significant losses (of at least 2 points) across all four sub-indices. In contrast, Canada and Belgium show significant month-over-month gains across all four sub-indices.