Customer Experience

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Discover Ipsos’s key ingredient to your CX and commercial success

Elevate Your CX Strategy with Data-Driven Insights

Design experiences with the customer at heart

Doing the right thing by employees is doing the right thing by customers

How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts