Advertising


Advertising Publication

Unlocking the creative potential of out-of-home advertising

Thinking outside of the billboard.
Ipsos Update Publication

Ipsos Update – April 2023

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Inflation Publication

Ipsos Update – March 2023

Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update - October 2022

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Inflation Publication

Inside Inflation: What Comms Next?

According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
Advertising Publication

Unleash the magic of your advertising

Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity.

New Zealanders want advertising and research to continue during Covid-19

There are a lot of uncertainties facing government and businesses at the moment, but one thing we can be sure about, is that everything is changing. There are so many issues to watch and monitor over the coming weeks and months.
Governments are under pressure to lead and inform. Businesses - large and small - have to make the right decisions for their
employees and their customers.
Resourceful Planet Publication

Ipsos Update - May 2019

May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.