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Brand Measurement

Brand growth in times of crisis
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Does Byron Sharp’s Philosophy Work for Innovation?
Brand Equity Publication

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
Brand Growth: More People, More Often or Both?
Brand Portfolio Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Drive Growth, by Understanding the Reality of How People Choose Brands
Brands Publication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.