Product Innovation

At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.

Shattering the Stage Gates with Generative AI.

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

Be contactless, leverage technology, get social.

Innovating in Challenging Times – Issue 2

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.

Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.