Sports

How to make every sponsorship dollar work harder, before, during, and after the final whistle.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

The power of audience research to support the pursuit of convention-breaking creative ideas.

In this first edition of Flair Morocco, our local experts share their perspectives on themes including emerged middle classes, inflation, and global megatrends.

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Across 33 countries people see the event as having a positive unifying effect and inspiring future generations

Last year’s Rugby World Cup saw brands leveraging sponsorship opportunities, with most sticking to traditional themes. However, Volvic's campaign featuring Antoine Dupont in a nature setting, emphasizing personal connection and values, stood out, highlighting a potential shift towards more empathetic and meaningful sports advertising.

2023 in France was dominated by stories of protest, riots, inflation and preparation for the 2024 Olympic Games.