The 2026 Ramadan Handbook – Saudi Arabia Edition

This year’s Ramadan Handbook reveals that despite widespread perceptions of advertising overload, Ramadan advertising continues to resonate and influence consumers. While many feel that the volume of ads has increased and that the month has become more commercialized over time, certain brands continue to build strong emotional connections and maintain a clear association with the Holy Month. Beverage brands such as Vimto, Tang, and Sunquick remain closely linked to the Holy Month. Baked treats and pantry staples, including Switz and Quaker, also feature prominently in Ramadan associations. In dairy, trusted names such as Almarai, Nadec, and Saudia Dairy continue to be strongly associated with the month. Meanwhile, grocery retailers like Othaim and Panda are closely tied to Ramadan shopping, reinforcing their connection to everyday Ramadan preparations. 

For a deeper understanding of the consumer behaviors and preferences during Ramadan, click below to explore the complete report.