New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
