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Consumers
29.07.25
KSA Primary Consumer Sentiment Index - July 2025
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Brands
16.04.25
Most Influential Brands in Saudi Arabia – 2024
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Consumers
16.06.25
KSA Primary Consumer Sentiment Index - May 2025
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All content
Data Security
Survey
Addressing Cybersecurity Skill Shortages in the GCC
Gulf women in cyber lead work to address GCC’s cybersecurity skills gap
27.09.21
Customer Experience
Publication
Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
23.09.21
Consumers
Survey
As Delta spreads, global consumer confidence is frozen in place
Few countries experience meaningful change in sentiment.
16.09.21
Market Research
Publication
Trust in research
Fostering trust, advocacy and motivation among research participants.
09.09.21
Publication
Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
01.09.21
Economy
Survey
Spotlight*KSA: Views on Economic Recovery
Views and perception of economic recovery in Saudi Arabia post COVID-19.
31.08.21
Publication
Women in Advertising
The power of positive representation for a better society and a more successful brand
26.08.21
Publication
What Worries the World? August 2021
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
24.08.21
Survey
Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
20.08.21
Data Collection
Publication
The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
19.08.21
Survey
Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade
19.08.21
E-Commerce
Survey
Ipsos in MENA Launches New Syndicated E-Commerce Study
A comprehensive syndicated study uncovering the latest online shopping trends.
05.08.21
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