Ipsos Update – November 2022

Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Ben Page introduces November’s edition of Ipsos Update, reflecting on the “polycrisis” ensuing around us: debt, war, disease, inflation and climate change have all become top of mind issues around the world today. We explore this in more detail in our article on global expert perceptions of emerging risks.

Also featured this month: an examination of the opportunities the metaverse presents for brands, the evolving nature of identity in Brazil, the toll of war on the lives of people in Ukraine, and the future of hybrid working.

In this edition:

What Worries the World

More than four in ten people globally now consider inflation to be a top worry facing their country, with the level of concern more than doubling since the start of this year.
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Welcome to the Metaverse

With awareness and expectations of the metaverse growing globally, we investigate the opportunities for organisations to get involved in each component of the metaverse. 
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Flair Brazil

To coincide with the biggest election in the country for years, we explore how Brazilian society, consumers and opinions are changing through a range of articles written by experts on the ground.
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AXA Future Risks Report 2022

This global report measures and ranks the evolution of perceptions of emerging risks. This year, for the first time, climate change tops experts’ concerns in all regions of the world.
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Ipsos Ukraine Resilience Monitor

Based on responses from 3,000 adults in Ukraine, we measure the toll of war on people’s livelihood and on their access to basic services.
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Ipsos Reputation Council Report 2022

The 16th sitting of the Reputation Council explores the issues and challenges facing corporate communicators and shares expert views on key trends and events in the wider world.
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Hybrid Working

Leaders want to see more people return to the office but employees now expect greater flexibility. Based on a global study of employees, we share advice for leaders as they shape future of ways of working.
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Listen to our Global CEO Ben Page discuss the difficulties of making predictions about the future, a mini-series exploring Black Joy, and hear guidance on how organisations can navigate turbulent times.

This edition also includes short articles reviewing our latest KEYS webinar on generational analysis, global views on menopause and how the Covid-19 pandemic has shaped people’s views on other aspects of their lives.