KSA Primary Consumer Sentiment Index - March 2026
The latest findings from Ipsos Saudi Arabia’s Primary Consumer Sentiment Index (PCSI) for March 2026 indicate stable consumer sentiment, with the overall index at 71.6, slightly below the previous wave but continuing to position Saudi Arabia among the more optimistic markets globally.
Forward-looking confidence remains strong. Consumers continue to express optimism about both their future personal financial situation and the economic outlook, reinforcing positive expectations for the months ahead. At the same time, perceptions of current conditions remain steady, with personal financial sentiment holding firm, albeit with a larger share of individuals adopting a more neutral stance. However, this confidence is accompanied by measured consumer behavior. While individuals feel optimistic about the future, they continue to demonstrate caution when it comes to major purchases and discretionary spending, indicating that confidence has not fully translated into spending momentum.
Additionally, concerns around employment persist. While overall job security sentiment remains relatively stable, a notable proportion of consumers still express unease regarding potential job losses, highlighting an underlying layer of caution within an otherwise positive sentiment environment.
The Primary Consumer Sentiment Index is a global index conducted monthly by Ipsos across 22 countries in collaboration with Thomson Reuters, and measures consumer attitudes towards the current and future state of the local economy, consumers’ personal financial situation, as well as confidence to make large investments and ability to save. The survey has been running monthly in Saudi Arabia since 2010.
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